Video Editing for Builders and Developers
Marketing a unit that does not physically exist yet is a different problem from marketing one that does. So is documenting eighteen months of construction in ninety seconds.
24–48h standard turnaround · 2 revision rounds · 16:9 and 9:16 delivered · Unbranded MLS versions on request
Marketing off-plan and pre-construction
Before there is a building, all you have is renders, CGI, a show home and a site. Each needs different handling.
- Architectural renders animated with camera movement and depth so they read as film rather than as slides
- CGI flythroughs graded and cut to match the live-action footage they sit alongside
- Show home footage cut so it clearly represents the unit type, not a one-off
- Site and location video doing the work the building cannot do yet
- Masterplan animation showing phasing, orientation and amenity
Off-plan marketing carries real misrepresentation risk. We label CGI and render content as computer-generated on screen by default. Turning that off is your decision and your legal exposure.
Construction progress and time-lapse
Progress video serves two audiences at once: buyers who need reassurance their unit is being built, and investors who need evidence of programme delivery.
- Monthly progress edits from site footage or fixed-camera capture
- Long-run time-lapse compiled from interval stills
- Milestone films at topping out, watertight and practical completion
- Drone progress capture showing the site in its wider context
- Investor-facing progress reports with programme overlays
Consistency across phases
A development sells over years. Phase three marketing that looks nothing like phase one undermines the brand you spent phase one building. We build a locked template at the start and hold it across the whole programme — same grade, same typography, same music family, same structure.
Turnaround times and file delivery
| Service level | Turnaround | Price adjustment |
|---|---|---|
| Standard | 24–48 hours | Base price |
| Rush | 12 hours | +30% |
| Same day | Under 8 hours, subject to capacity | +50% |
| Bulk / retainer | Scheduled capacity slots | Volume discount |
Accepted formats: MP4, MOV, ProRes, H.264, H.265 and DNG sequences. No file size limit — send via our upload link, Dropbox, Google Drive or WeTransfer. Project files are retained for 60 days after delivery.
Frequently asked questions
Can you work with renders and CGI instead of footage?
Yes. Static renders can be animated with camera movement and depth, and existing CGI flythroughs can be graded and cut to match live-action material.
Do you label CGI content?
By default yes, on screen. Off-plan marketing carries misrepresentation risk and unlabelled CGI is where that risk concentrates. You can direct otherwise, but the exposure is yours.
Can you produce videos for every unit type in a development?
Yes, and template-based per-unit-type production is the most cost-effective approach. The first unit is produced fully, then the template applies to the rest at volume pricing.
Do you handle construction time-lapse?
Yes, from interval stills or from fixed-camera video. We can also advise on capture intervals and camera positioning before you install anything.
Can you help us plan the filming as well as edit it?
Yes — that is our production service, which covers concept, shot lists, remote direction and videographer sourcing.
Let’s talk about your development.
Off-plan marketing, show home film, progress documentation or a full campaign.
Specialist real estate video editors. We turn property footage and listing photographs into finished listing videos for agents, photographers and brokerages worldwide.
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